Media Relations
A well planned and executed media relations programme can form an important part of any company’s sales and marketing activities. It is a valuable and cost effective communications tool that can help your company to:
- Build and maintain brand awareness
- Manage its reputation
- Condition the market
- Communicate with its customers, prospects and suppliers
- Stimulate demand for its products and services
Mark Anthony Publicity nevertheless understands that good PR does not just happen. We have, therefore, used our extensive knowledge of the national and trade press and business-to-business communications to create a full line of media relations services.
These services can be delivered independently, or as part of an integrated marketing communications plan tailored to meet your company’s specific business needs. This will ensure that they compliment rather than compete with your company’s other communications activities such as advertising, exhibitions, online marketing, and direct mail.
Our media relations services cover everything from the production and distribution of all types of press materials using our extensive media database, to the creation and management of a complete media relations campaign.
Other complimentary services include: press conferences, media training, media monitoring, technical writing, newsletters and customer periodicals, script writing, and multi-media presentations.
Mark Anthony Publicity has also formed strategic alliances with other business professionals that enable us to offer turnkey packages for new products launches, exhibition stands, and high profile customer events.